my name is rick duncan, and i’m a “brand fixer” 

a senior marketing communications leader
with broad-based hands-on experience in:

  • launching and repositioning brands.

  • designing, implementing and managing creative strategies.

  • managing strategic organizational and communication requirements. 

  • developing differentiated customer experience projects.

  • category reviews, and account pitches.

 

i have extensive experience in financial services, automotive, technology, packaged goods, and professional services.

 
a critical thinker with excellent insights, communication, presentation and decision-making skills coupled with a collaborative leadership style. i provide outsourced marketing and communications expertise for project coverage beyond approved headcount.

 

  • a builder, having developed and launched meridian credit union brand internally and externally. developed new internal communications channels to streamline brand messaging, communicate strategic priorities and build executive credibility. 
  • a planner, leading the team that redefined meridian, developed a new positioning, brand pyramid and brand essence, developed a new customer experience, and validated product service offering with feasibility analysis.
  • results oriented, growing the samsung business for cheil eight-fold from 2002 – 2005 by initiating holistic product launching programs for all products, and successfully integrating the positioning and execution of all product communications under samsung brand.

professional experience

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